MultiChoice and the Business of African Music and Entertainment
By Tope Oshunkeye (Nigeria) Executive Head, Marketing, MultiChoice Nigeria Nigeria’s Media & Entertainment industry is one of the fastest-growing creative industries in […]
Botswana Tradition as a Bedrock for Sustainable PR Approaches
By Taazima Kala-Essack (Botswana) General Manager and Lead Consultant, Hotwire Many a scholar, poet and even philosopher has written of the rich […]
The Growing Cameroonian Media Landscape: An Opportunity for Growth in the PR Industry
By Santher Mbacham (Cameroon) Founder & Managing Director, Image Nation “The media is the most powerful entity on earth. It has the […]
Preparing PR and Communications Students for the World of Work
By Robert Ekat (Nigeria) Senior PR and communications Adviser, ID Africa The foundation of all professions in the world is proper training. […]
Exploring The Multidimensional African PR & Communications Industry
By Adedoyin Jaiyesimi (Nigeria) Co-Founder, The Comms Avenue When I started my career in communications over a decade ago, I knew little […]
How to Build Your Brand Without Stealing Someone Else’s Ideas
By Rana El Naggar Deputy Managing Director, POD Egypt Great brands are bred from great stories. Every brand is unique and has […]
How to Avoid Public Relations Disasters
By Rana El Naggar (Egypt) Deputy Managing Director, POD Egypt In the age of economic uncertainty and geopolitical upheavals, reputation management has […]
Marketing Communications in 2023: COVID-19 Maybe Gone But The Lessons Remain
By Paul Mwirigi Muriungi (Kenya) Managing Director, COG Beyond the devastating physical toll of COVID-19, it is hard not to believe that […]
The Rise of Influencer Marketing as a Tool for Subtle Communication
The Rise of Influencer Marketing as a Tool for Subtle Communication By Onyemaruche Kalu (Nigeria) Associate Consultant, BlackHouse Media With the consistent […]
Five Ways PR and Comms Will Shape the African Business Landscape
Omoniyi Kaka (Nigeria) Consultant, BlackHouse Media Arguably, the global pandemic of 2020 reshaped how businesses in Africa approached their day-to-day operations. With […]
Cutting Through and Making Your Voice Stand Out in Today’s Noisy World. Why Relevance and Meaning Are Crucial to Success Now.
By Omawunmi Ogbe (Nigeria) Managing Partner, GLG Communications How can you make your voice heard in a world inundated with content? This […]
The Danger of the Single Story: Communication and Reputational Crisis in Africa
By Nkechi Ali-Balogun, FNIPR Principal Consultant/CEO, NECCI Ltd Africa should be one of the world’s superpowers, yet, due to many challenges that […]