Employee Relations: A Massive Opportunity for Nigerian PR Professionals
By Obinna Inogbo (Nigeria) Founder, Worktainment Limited Business is about identifying a problem and charging a price to solve it. Is there […]
Exploring The Multidimensional African PR and Comms Industry
By Tolu Ajayi (Nigeria) Talent & Material Management Business Partner, IDAfrica Public Relations is an aspect of communications that involves promoting a […]
How Young People in Africa Can Become Influential Through Storytelling
By Seynabou Dia Sall (Senegal) Founder, CEO Global Mind Consulting With 70% of Sub-Saharan Africans aged under 30, Africa has the youngest […]
Public Relations as A Tool for Societal Change in Africa
By Yomi Badejo-Okusanya (Nigeria) President, African Public Relations Association (APRA) Background of PR in Africa The use of public relations techniques is […]
MultiChoice and the Business of African Music and Entertainment
By Tope Oshunkeye (Nigeria) Executive Head, Marketing, MultiChoice Nigeria Nigeria’s Media & Entertainment industry is one of the fastest-growing creative industries in […]
Botswana Tradition as a Bedrock for Sustainable PR Approaches
By Taazima Kala-Essack (Botswana) General Manager and Lead Consultant, Hotwire Many a scholar, poet and even philosopher has written of the rich […]
The Growing Cameroonian Media Landscape: An Opportunity for Growth in the PR Industry
By Santher Mbacham (Cameroon) Founder & Managing Director, Image Nation “The media is the most powerful entity on earth. It has the […]
Preparing PR and Communications Students for the World of Work
By Robert Ekat (Nigeria) Senior PR and communications Adviser, ID Africa The foundation of all professions in the world is proper training. […]
How to Build Your Brand Without Stealing Someone Else’s Ideas
By Rana El Naggar Deputy Managing Director, POD Egypt Great brands are bred from great stories. Every brand is unique and has […]
How to Avoid Public Relations Disasters
By Rana El Naggar (Egypt) Deputy Managing Director, POD Egypt In the age of economic uncertainty and geopolitical upheavals, reputation management has […]
Marketing Communications in 2023: COVID-19 Maybe Gone But The Lessons Remain
By Paul Mwirigi Muriungi (Kenya) Managing Director, COG Beyond the devastating physical toll of COVID-19, it is hard not to believe that […]
The Rise of Influencer Marketing as a Tool for Subtle Communication
The Rise of Influencer Marketing as a Tool for Subtle Communication By Onyemaruche Kalu (Nigeria) Associate Consultant, BlackHouse Media With the consistent […]