Africa PR & Communications Report

Africa's first-ever annual report on Public Relations and Communications

Africa PR & Communications report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape.

ABOUT US

Africa PR & Communications Report

Africa PR & Communications report is the first global PR and Communications report from Africa. The report is strategically positioning Africa within the global market using expert insights and data.

The 2022 Africa Report will contain verified facts and statistics on the Public Relations and Communications industry, analysis that can guide governments and multinationals, resources and recommendations that assist practitioners in building better careers and business models, designed to enhance and deliver value to all stakeholders.

The Africa PR and Communications report is compiled by BHM Research Intelligence (BR&I) in partnership with the the Chartered Institute of Public Relations (CIPR), CIPR International, Association of Advertising Agencies Of Nigeria (AAAN), Public Relations and Communications Association (PRCA), Africa Communications Week (ACW), International Communications Consultancy Organisation (ICCO), Women In PR Ghana (WIPRG), Magna Carta Reputation Management Consultants and Wadds Inc.

The list of partner associations also includes African Public Relations Association (APRA), Associaçã de Profissionais de Relaçoes Públicas de Moçambique (APRPM), Global Mind Consulting, Nigerian Women in PR, Uganda Marketers Society, Rwanda Communications Network, Uganda Advertising Association, Central University Ghana, BHM UK, BHM, ID Africa and Plaqad.Inc.

Rationale

With 54 countries and an expected GDP of $5.6 trillion in four years, the continent is home to six of the top ten fastest-growing economies in the world. Africa accounts for around 17% of the world’s population but only about 3% of global GDP.

If Africa sustains and accelerates structural reforms, some believe the continent can emulate China’s rapid rise over the last 50 years. It will, after all, have 24 million more people, on average, living in its cities each year between 2015 and 2045, according to the World Economic Forum.

In the past three years, the PR and communications industry is one of the first points of call in advising government and business leaders on wading through the times and supporting initiatives across the continent.

Beyond health and financial crisis, as an industry, there is a dire need for professionals to be embedded in every area of policymaking, advisory, and management. It is important that the industry understands the almost impossibly heavy sense of duty it has to the continent and the people.

However, we cannot do any of these without data-driven insights that will enable us to give the proper advisory required. By modelling well-founded world reports we are hoping to create a standard global report that can easily be used for referencing details, instances and facts about the industry.

QUOTES

COMMITTEE

Ayeni Adekunle

Founder/CEO BHM, and Committee Chair, APCR

Blossom Deji-Folutile

Senior Consultant, BHM, and Project Coordinator, APCR

Eniola Harrison

Co-Founder, Africa Communications Weekly, and APCR Committee Advisor

Enitan Kehinde

General Manager, BHM UK, and Committee Advisor, APCR

Femi Falodun

CEO, ID Africa, and Committee Advisor, APCR

Iretomiwa Akintunde-Johnson

Lead PR & Comms Adviser, ID Africa, and Project Manager, APCR

Moliehi Molekoa

Managing Director - Magna Carta, and Committee Advisor, APCR

Niyi Kaka

Consultant, BHM, and Project Consultant

Omolade Opanuga

Manager, Corporate & Legal Services, BHM, Legal Advisor, APCR

Stephen Waddington

Managing Partner, Wadds Inc., and Committee Advisor, APCR

Partners

TESTIMONIALS

“Women in PR Ghana is pleased to be associated with the first ever Africa Public Relations and Communications Report. We believe the African PR Industry needs its own data to inform and guide our practice and as an organization, we are happy to partner and contribute our quota to making it possible.”

"As an industry that more than ever practises without borders, coupled with our growing international CIPR membership community, the CIPR welcomes the creation of the first Africa PR and Communications report. We hope the report will help PR professionals increase their understanding of how PR practice across the continent is evolving and build the confidence to implement PR and communications activity in new international markets. With a large contingent of CIPR members already engaged in delivery of PR activity within African nations, we welcome the opportunity to contribute insight to the report as it is developed, together with benefitting from the wealth of information that the report promises to deliver for the benefit of PR practitioners around the world."

“At CIPR International, we are delighted to be partnering with BHM on the first-ever Africa Public Relations and Communications Report. While the African PR landscape is very diverse and dynamic, there has been very little data collected on the state of the industry until now. This report will seek to bridge the gap by analysing key issues and trends which will provide real insights to all of those interested in PR in Africa, within the continent and beyond. We will be encouraging our African members to participate in this valuable and timely initiative.”

"The worldview of an axis of commerce, culture, and sport between Asia, Europe and the US is shifting towards the continent of Africa. The Africa PR Report is an ambitious project that aims to characterize the response from the public relations industry and professional practice."

“ACW is excited to partner with BHM on this milestone report. The Africa PR & Comms report will help benchmark and track the PR and communications industry's performance in Africa, where it is a fast-growing sector. The report will present a more nuanced narrative of the African PR landscape and help guide practitioners within the industry, as well as those looking to get into the market, providing insights to professionals across various industries.”

"We are filling a void within the industry, and this report will better equip us as professionals as well as businesses about the African PR landscape. It will also be a resource of valuable insights on how to build, manage and protect reputations.”

"The PRCA and ICCO are delighted to support the Africa PR and Communications Report. The African PR market is the fastest growing in the world, and this analysis will provide incredibly important data to fellow practitioners, clients and investors all around the globe. We will strongly be encouraging our members to engage with this, and to help showcase the magnificent story that is PR in Africa."

Let me first congratulate the Africa Public Relations and Communications Report team for having designed this initiative that I believe will be of great importance for the PR and Comms professionals not only in Africa but also around the world. We are in need of creating our own narratives, producing African literature and establishing our professionals as a reference around the world.

The Association of Advertising Agencies of Nigeria (AAAN) is invested in assisting advertising practitioners to relate with critical decision-makers and shape the future and general practice of the Nigerian marketing community. And we are happy to partner with the African PR & Communications Report to share insights into how different aspects of the communications industry interrelate to achieve a vision. With over 1.2 billion people across the continent, it is essential to collect and analyse the right data that will allow us to understand the multiple regions and plan better for the future.

For more than 10 years that Global Mind Consulting has been practicing and evolving on the continent, we’ve seen PR and communications become a more and more structured and professional sector, fully participating in the African narrative by promoting African success stories at an international level. We are thrilled to contribute to and partner with the Africa Public Relations and Communications Report, as it will provide a comprehensive analysis of our sector, its challenges and how we, as PR and communications experts, can meet them today and in the coming years.

PR has become an integral part of every contemporary marketer’s toolkit and that’s one reason we are thrilled to associate with initiatives such as the Africa PR and Communication Report. At Uganda Marketers Society, we are committed to researching and analysing key issues, players and trends affecting the communications industry, on a regular basis. This partnership with the Africa PR and Communications Report could not have come at a better time as it aligns perfectly with what the association stands for. We are excited about contributing to research on the state of the PR industry on the African continent.

The value of the public relations industry and the monumental impact it can have in shaping the economic and social narrative of the African continent will not be truly unlocked until we, as public relations practitioners, take the responsibility to showcase the profession as the serious business that it is. That is why Nigerian Women in Public Relations is excited to partner with APRCR to produce this authoritative Report by Africans who understand the nuances and intricacies of the PR industry in Africa for both the continent and the world. This partnership supports our objective as an organisation to promote the understanding and value of public relations as a profession.

The African Public Relations Association (APRA) applauds this initiative and is pleased to be a part of it. The significance of PR reports is to highlight key data about the state of the PR industry; examine important issues, as well as trends that influence the industry so that we can use it to continue improving the PR industry across Africa as well as the world. I believe that Public Relations is a driving force for positive change. We won't go into PR to be popular; we must see the truth, present the truth with facts and figures, and preach the truth constantly. I am of the opinion that if your goal is to change the world, then PR is a more immediate and short-term weapon, which is the laudable move made today with the advent of the Africa PR and Communications Report. May I use this medium to urge practitioners and stakeholders on the African continent to aggressively push the agenda of Public Relations in their daily dealings by emphasizing its importance in their businesses and organizations. There is much more to be done, and it is counting on all of us. Thank you

Rwanda Communications Network is honored to partner with Africa PR and Communications Report for their first-ever annual report about the industry across Africa. We are excited to see the report grow and look forward to the outcomes that will provide much needed insight and valuable documentation about the state of the industry from industry professionals themselves. This will be pivotal in positioning the industry in Africa for ourselves and the global world.

In today’s world, where the African continent is on the rise, the deployment of PR at the policy and market levels towards development objectives cannot be overemphasized. Increasingly, Africa is becoming one of the world’s robust emerging markets and crucial to many organisations’ business strategies. Owing to the growing demand for strategic communication across the continent, coupled with the increasing focus on reputation management, public relations and communication firms are also expanding their footprints on the continent. This comes with the opportunity to run campaigns that bring sustainable solutions through effective stakeholding. Bottom-line: PR agencies have the power to create change for Africa.