….continent’s powerhouses bag 21 nominations
SABRE Awards EMEA recently released the shortlist for its 2022 edition, with over 400 campaigns selected from over 2,000 entries in this year’s competition. The award, which recognizes superior achievement in branding, reputation and engagement, will announce the winners at The Guildhall in London on May 27. A jury of industry leaders evaluated the campaigns.
The SABRE Awards EMEA benchmarks the best PR work from across the globe. This year, 10 African agencies received 21 nominations on the shortlist. Such companies include BlackHouse Media Group (BHMG), M&C Saatchi Group, Clockwork, Chain Reactions, Portland Communications, Weber Shandwick MENAT, KAMuses, Redrick Public Relations Limited, and more.
This incredible performance from African PR firms at a communications award that also covers agencies in Europe, the Middle East and the Mediterranean proves that the continent’s marketing communications industry is now able to compete with its counterparts worldwide.
Paul Holmes, Chair, SABRE jury,
Paul Holmes, Chair of the SABRE jury, says this is the most entries from Africa in a single year and the highest number of nominees and winners ever recorded.
“We have never had these many entries from Africa, and we have never celebrated these many different winners. We have never seen so much good work from many firms, including international agencies with growing African operations and indigenous firms from multiple markets. Over the past few years in Africa, we have seen the investment of large multinationals in the continent and a wave of African entrepreneurship that has seen local firms across the continent producing high-quality creative and driving impressive media coverage and social engagement for their clients.”
The participation of several indigenous African agencies in the 18th edition of the SABRE EMEA awards is a testament to the great work many firms are doing in Public Relations across the continent, indicating the increasing growth of the communications industry in Africa.
2022 SABRE EMEA Awards – All African Finalists Ranked
See the complete list of all the 2022 Sabre EMEA finalists here.