BHM, a global Public Relations and Communications agency based in Nigeria and the UK, is launching the first-ever Africa Public Relations and Communications Report on July 16, 2022.
This development comes five years after the BHM launched the Nigeria Public Relations Report to place Nigeria on the global communications industry map by gathering insights and analysis from experts and examining the challenges and opportunities within Nigeria’s fast-growing Public Relations industry.
The success of the Nigeria Public Relations Report has revealed the need to replicate the quality and depth of insights on a continental scale. 2022 will make it two years since the COVID-19 pandemic struck and changed life as we know it forever. It has impacted every sphere of human life, from interpersonal relationships to corporate communications and international relations. For Africa, these changes were profound and mostly unfamiliar. This was partly due to high levels of poverty and illiteracy and the insufficient quality of the infrastructure that make health communication more seamless and effective.
Africa’s cities are home to a growing population of 600 million people, and they account for over 50% of the continent’s GDP, according to the United Nations Economic Commission for Africa (ECA). When this is viewed against the backdrop of the sudden unemployment crisis caused by the pandemic, it is easy to understand the massive impact that COVID-19 had on the economy. Firms and businesses, especially SMEs, which account for 80% of employment in Africa, have been shaken to their core, with the cost of living jumping by over 100% in the past year.
As the search for solutions to help adjust to this new reality continues, the dissemination of quality information will help the continent and cross-border relations. This is why the new Africa Public Relations Report aims to bridge the divide and reduce the staggering effects of the pandemic on the countries in the continent and their various PR and Communications industries. Access to this type of information will help influence policymaking and corporate practice on every level of human association within businesses, schools, families, public service, and so on.
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